Search Marketing Strategists 
General Information
Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Business Breakdown
People in this career work in these sectors.
- Private, for profit76.14%
- Self-employed12.18%
- Private, not for profit8.26%
- State and local government2.26%
- Federal government0.67%
Industry areas
- Information Technology
Job Outlook
Salary
Salary Information
Median Salary This is the median, or the midpoint, of the salary range for this career.
$68,230
State-by-state Salary
Gray states indicate no data available
Education & Interests
Most Common Education Levels
People in this career achieve this level of education.
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Bachelor's degree 47%
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Associate's degree 21%
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Some college 17%
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Post-secondary certificate 8%
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High school 4%
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Master's degree 0%
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Doctoral degree 0%
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Post baccalaureate 0%
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Less than high school 0%
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Post-doctoral training 0%
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Post-master's certificate 0%
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First professional degree 0%
Related College Majors
Select major to see colleges that offer it
PERSONALITY CHARACTERISTICS
You may find this career fulfilling if you consider yourself to be:
- Enterprising — You have an interest in managing, negotiating and marketing, or leading and advising others.
- Investigative — You have an interest in studying and researching objects, organisms, and other things.
- Conventional — You have an interest in following procedures and regulations to organize information or data.
Not sure what characteristics best describe you? Take the RIASEC Test.
Knowledge
- Sales and Marketing
- Computers and Electronics
- English Language
- Administrative
- Mathematics
Gain insights into your knowledge by using the ASVAB Career Exploration Program