Market Research Analysts and Marketing Specialists 
General Information
Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Business Breakdown
People in this career work in these sectors.
- Private, for profit76.14%
- Self-employed12.18%
- Private, not for profit8.26%
- State and local government2.26%
- Federal government0.67%
Workplace at a Glance
What you can expect to experience while on the job
- Responsibility
- Exposure to job hazards
- Physical activity
- Decision making
- Repetitiveness
- Level of competition
- Time pressure
Industry areas
- Marketing
Job Outlook
Salary
Salary Information
Median Salary This is the median, or the midpoint, of the salary range for this career.
$68,230
State-by-state Salary
Gray states indicate no data available
Education & Interests
Most Common Education Levels
People in this career achieve this level of education.
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Bachelor's degree 56%
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Master's degree 39%
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Post baccalaureate 4%
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High school 0%
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Some college 0%
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Doctoral degree 0%
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Associate's degree 0%
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Less than high school 0%
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Post-doctoral training 0%
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Post-master's certificate 0%
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First professional degree 0%
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Post-secondary certificate 0%
Related College Majors
Select major to see colleges that offer it
PERSONALITY CHARACTERISTICS
You may find this career fulfilling if you consider yourself to be:
- Investigative — You have an interest in studying and researching objects, organisms, and other things.
- Enterprising — You have an interest in managing, negotiating and marketing, or leading and advising others.
- Conventional — You have an interest in following procedures and regulations to organize information or data.
Not sure what characteristics best describe you? Take the RIASEC Test.
Skills at a Glance
Skills helpful in this career
- Verbal skills
- Critical thinking & problem solving
- Equipment operation & maintenance
- Math & science skills
- Technology design & control
- Leadership
Knowledge
- Customer and Personal Service
- English Language
- Sales and Marketing
- Mathematics
- Administration and Management
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