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For Educators: Military Resources
For Educators: Military Resources

Search Marketing Strategists

Median Salary
74,680
Job Outlook
+8%
In-Demand

Overview

What are the responsibilities of this role?

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

What sectors do they work in?

Private for profit

77%

Self-employed

10%

Private not for profit

8%

State and local government

3%

Federal Government

0%

What is the job outlook?

Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Compensation

What is the typical salary range?

$31,170

10%

$74,680

Median

$96,960

90%

How does location impact how much salary?

Education

What level of education do professionals in this role have?

Education Level

  • Bachelor's degree

    47%

  • Associate's degree

    21%

  • Some college

    17%

  • Post-secondary certificate

    8%

  • High school

    4%

Which college majors best prepare you for this role?

  • Marketing/Marketing Management, General
  • Business Analytics
  • Applied Economics
  • Apparel and Textile Marketing Management
  • Marketing, Other
  • Digital Marketing
  • Consumer Merchandising/Retailing Management
  • Tourism and Travel Services Marketing Operations
  • Apparel and Accessories Marketing Operations
  • Vehicle and Vehicle Parts and Accessories Marketing Operations
  • Marketing Research
  • International Marketing
  • Hospitality and Recreation Marketing Operations
  • Business and Personal/Financial Services Marketing Operations
  • Special Products Marketing Operations
  • Tourism Promotion Operations

Skills and Interest

What knowledge should you bring to the table?

  • Sales and Marketing
  • Computers and Electronics
  • English Language
  • Administrative
  • Mathematics

What personality traits help people thrive in this role?

Enterprising

You love taking risks in business or personal projects — and have the leadership skills to back it up.

Conventional

You like structure, staying organized, and working with systems to get things done efficiently.

Investigative

You love figuring out how things work and researching subjects that interest you.

RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.

Take the RIASEC Test

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Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.