Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Private for profit
Self-employed
Private not for profit
State and local government
Federal Government
Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
You love taking risks in business or personal projects — and have the leadership skills to back it up.
You like structure, staying organized, and working with systems to get things done efficiently.
You love figuring out how things work and researching subjects that interest you.
RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.
Take the RIASEC TestData supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.