Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Private for profit
Private not for profit
Self-employed
State and local government
Federal Government
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
You love taking risks in business or personal projects — and have the leadership skills to back it up.
You like structure, staying organized, and working with systems to get things done efficiently.
RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.
Take the RIASEC TestData supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.