Customize Your Journey
For Educators: Military Resources
For Educators: Military Resources

Marketing Managers

Median Salary
157,620
Job Outlook
+8%
In-Demand

Overview

What are the responsibilities of this role?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

What sectors do they work in?

Private for profit

82%

Private not for profit

9%

Self-employed

7%

State and local government

2%

Federal Government

0%

What is the job outlook?

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Compensation

What is the typical salary range?

$54,430

10%

$157,620

Median

$174,480

90%

How does location impact how much salary?

Education

What level of education do professionals in this role have?

Education Level

  • Bachelor's degree

    55%

  • Master's degree

    24%

  • First professional degree

    10%

  • High school

    3%

  • Associate's degree

    3%

  • Some college

    2%

Which college majors best prepare you for this role?

  • Marketing/Marketing Management, General
  • Apparel and Textile Marketing Management
  • Marketing, Other
  • Digital Marketing
  • Consumer Merchandising/Retailing Management
  • Pharmaceutical Marketing and Management
  • Marketing Research
  • International Marketing
  • Hospitality and Recreation Marketing Operations

Skills and Interest

Which skill sets are the most valuable to possess?

Skills

  • Leadership

    High

  • Technology Design and Control

    High

  • Critical Thinking and Problem Solving

    High

  • Verbal Skills

    Mid

  • Math and Science Skills

    Mid

  • Equipment Operation and Maintenance

    Low

What knowledge should you bring to the table?

  • Sales and Marketing
  • English Language
  • Customer and Personal Service
  • Administration and Management
  • Mathematics

What challenges will you likely face in the workplace?

Workplace

  • Time Pressure

    High

  • Decision Making

    High

  • Level Of Competition

    High

  • Repetitiveness

    Mid

  • Responsibility

    Mid

  • Exposure to Job Hazards

    Low

  • Physical Activity

    Low

What personality traits help people thrive in this role?

Enterprising

You love taking risks in business or personal projects — and have the leadership skills to back it up.

Conventional

You like structure, staying organized, and working with systems to get things done efficiently.

RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.

Take the RIASEC Test

Related Occupations

Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.