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For Educators: Military Resources

Market Research Analysts and Marketing Specialists

Median Salary
74,680
Job Outlook
+8%
In-Demand

Overview

What are the responsibilities of this role?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

What sectors do they work in?

Private for profit

77%

Self-employed

10%

Private not for profit

8%

State and local government

3%

Federal Government

0%

What is the job outlook?

Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Compensation

What is the typical salary range?

$31,170

10%

$74,680

Median

$96,960

90%

How does location impact how much salary?

Education

What level of education do professionals in this role have?

Education Level

  • Bachelor's degree

    56%

  • Master's degree

    39%

  • Post baccalaureate

    4%

Which college majors best prepare you for this role?

  • Marketing/Marketing Management, General
  • Business Analytics
  • Applied Economics
  • Apparel and Textile Marketing Management
  • Marketing, Other
  • Digital Marketing
  • Consumer Merchandising/Retailing Management
  • Tourism and Travel Services Marketing Operations
  • Apparel and Accessories Marketing Operations
  • Vehicle and Vehicle Parts and Accessories Marketing Operations
  • Marketing Research
  • International Marketing
  • Hospitality and Recreation Marketing Operations
  • Business and Personal/Financial Services Marketing Operations
  • Special Products Marketing Operations
  • Tourism Promotion Operations

Skills and Interest

Which skill sets are the most valuable to possess?

Skills

  • Verbal Skills

    High

  • Math and Science Skills

    High

  • Critical Thinking and Problem Solving

    High

  • Leadership

    Mid

  • Technology Design and Control

    Mid

  • Equipment Operation and Maintenance

    Low

What knowledge should you bring to the table?

  • Customer and Personal Service
  • English Language
  • Sales and Marketing
  • Mathematics
  • Administration and Management

What challenges will you likely face in the workplace?

Workplace

  • Time Pressure

    Mid

  • Repetitiveness

    Mid

  • Level Of Competition

    Mid

  • Exposure to Job Hazards

    Low

  • Responsibility

    Low

  • Decision Making

    Low

  • Physical Activity

    Low

What personality traits help people thrive in this role?

Enterprising

You love taking risks in business or personal projects — and have the leadership skills to back it up.

Conventional

You like structure, staying organized, and working with systems to get things done efficiently.

Investigative

You love figuring out how things work and researching subjects that interest you.

RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.

Take the RIASEC Test

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Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.