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For Educators: Military Resources

Advertising and Promotions Managers

Median Salary
131,870
Job Outlook
+8%

Overview

What are the responsibilities of this role?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What sectors do they work in?

Private for profit

78%

Self-employed

14%

Private not for profit

6%

State and local government

1%

Federal Government

1%

What is the job outlook?

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations. About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Compensation

What is the typical salary range?

$61,860

10%

$131,870

Median

$206,090

90%

How does location impact how much salary?

Education

What level of education do professionals in this role have?

Education Level

  • Bachelor's degree

    60%

  • High school

    9%

  • Associate's degree

    8%

  • Some college

    7%

  • Less than high school

    6%

  • Master's degree

    5%

  • Post baccalaureate

    2%

Which college majors best prepare you for this role?

  • Marketing/Marketing Management, General
  • Public Relations/Image Management
  • Advertising
  • Public Relations, Advertising, and Applied Communication

Skills and Interest

Which skill sets are the most valuable to possess?

Skills

  • Verbal Skills

    High

  • Leadership

    High

  • Critical Thinking and Problem Solving

    High

  • Math and Science Skills

    Mid

  • Technology Design and Control

    Mid

  • Equipment Operation and Maintenance

    Low

What knowledge should you bring to the table?

  • Sales and Marketing
  • Customer and Personal Service
  • Communications and Media
  • English Language
  • Administration and Management

What challenges will you likely face in the workplace?

Workplace

  • Time Pressure

    High

  • Decision Making

    High

  • Level Of Competition

    High

  • Responsibility

    Mid

  • Exposure to Job Hazards

    Low

  • Repetitiveness

    Low

  • Physical Activity

    Low

What personality traits help people thrive in this role?

Enterprising

You love taking risks in business or personal projects — and have the leadership skills to back it up.

Conventional

You like structure, staying organized, and working with systems to get things done efficiently.

Artistic

You love creating things and expressing yourself through art, writing and music.

RIASEC represents six broad interest areas—Realistic, Investigative, Artistic, Social, Enterprising, and Conventional—helping individuals identify careers that match their skills and preferences.

Take the RIASEC Test

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Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.